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~isPartOf:"Psychology & marketing"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
~subject:"Personality psychology"
~subject:"Theory"
~subject:"Werbung"
~type:"book"
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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Special issue: Brand-consumer storytelling theory and research
Woodside, Arch G.
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contributor
)
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2010
Persistent link: https://www.econbiz.de/10003981127
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