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~isPartOf:"Psychology & marketing"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Emotion
Konsumentenverhalten
Theory
Werbung
Brand management
112
Markenführung
112
Consumer behaviour
89
Brand image
70
Markenimage
70
Brand
48
Markenartikel
48
Beziehungsmarketing
26
Relationship marketing
26
Advertising effects
23
Werbewirkung
23
Personality psychology
13
Persönlichkeitspsychologie
13
Social Web
12
Social web
12
Internet marketing
10
Online-Marketing
10
Advertising
9
Customer satisfaction
8
Kundenzufriedenheit
8
Luxury goods
8
Luxusgüter
8
brand loyalty
7
branding
7
Celebrity endorsement
5
Celebrity-Werbung
5
Experiment
5
Satisfaction
5
Zufriedenheit
5
brand personality
5
Brand extension
4
Brand loyalty
4
Credibility
4
Glaubwürdigkeit
4
Markentransfer
4
Markentreue
4
Narrative Methode
4
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Online availability
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Undetermined
51
Free
19
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Article
90
Book / Working Paper
1
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Article in journal
91
Aufsatz in Zeitschrift
91
Collection of articles of several authors
1
Sammelwerk
1
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English
91
Author
All
Woodside, Arch G.
4
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Lee, Michael S. W.
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sprott, David E.
2
Aboulnasr, Khaled
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Amar, Moty
1
Ansari, Shiveen
1
Ansell, Jonathan
1
Arli, Denni
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Ashley, Christy
1
Augusto, Mário Gomes
1
Bao, Jia Yao Esther
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
Bartikowski, Boris
1
Bauer, Hans H.
1
Baugh, Lee A.
1
Bhattacharjee, Debashree Roy
1
Bodur, H. Onur
1
Boeuf, Benjamin
1
Boisvert, Jean
1
Bontekoe, Fenna
1
Borel, Laurence
1
Braig, Bridgette M.
1
Cardamone, Ernesto
1
Carlson, Brad D.
1
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Published in...
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Psychology & marketing
Journal of business research : JBR
401
The journal of product & brand management
292
The journal of brand management : an international journal
277
Journal of retailing and consumer services
253
Asia Pacific journal of marketing and logistics
84
SpringerLink / Bücher
82
European journal of marketing : EJM
79
Journal of marketing communications
77
International journal of hospitality management
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Marketing intelligence & planning
60
International journal of advertising : the review of marketing communications
58
Journal of promotion management : innovations in planning and applied research
58
Journal of international consumer marketing
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : JPM
51
Journal of marketing management : MM
50
Journal of strategic marketing
50
Journal of the Academy of Marketing Science
50
International marketing review
48
Journal of global marketing
47
International journal of consumer studies
45
The IUP journal of brand management : IJBRM
45
Cogent business & management
44
Journal of fashion marketing and management
44
Journal of marketing
44
The journal of consumer marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of international marketing
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of Islamic marketing
35
Journal of marketing research : JMR
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of retailing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Qualitative market research : an international journal
33
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ECONIS (ZBW)
91
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81
Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
Saved in:
82
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
83
Sophisticated but confused : the impact of brand extension and motivation on source confusion
DeRosia, Eric David
;
Lee, Thomas R.
;
Christensen, Glenn L.
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 457-478
Persistent link: https://www.econbiz.de/10009012661
Saved in:
84
Combined influence of selective focus and decision involvement on attitude-behavior consistency in a context of memory-based decision making
Van Kerckhove, Anneleen
;
Vermeir, Iris
;
Geuens, Maggie
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 539-560
Persistent link: https://www.econbiz.de/10009130511
Saved in:
85
Evolutionary branding
Hirschman, Elizabeth Caldwell
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 568-583
Persistent link: https://www.econbiz.de/10003981112
Saved in:
86
Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.
;
Woodside, Arch G.
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
Saved in:
87
Special issue: Brand-consumer storytelling theory and research
Woodside, Arch G.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003981127
Saved in:
88
From a commodity to an experience : the moderating role of thematic positioning on congruity-based product judgment
Noseworthy, Theodore J.
;
Finlay, Karen
;
Islam, Towhidul
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 465-486
Persistent link: https://www.econbiz.de/10003972418
Saved in:
89
Comparing factor analytical and circumplex models of brand personality in brand positioning
Bao, Jia Yao Esther
;
Sweeney, Jillian C.
- In:
Psychology & marketing
26
(
2009
)
10
,
pp. 927-949
Persistent link: https://www.econbiz.de/10003896809
Saved in:
90
Face as a mediator of the relationship between material value and brand consciousness
Liao, Jiangqun
;
Wang, Lei
- In:
Psychology & marketing
26
(
2009
)
11
,
pp. 987-1001
Persistent link: https://www.econbiz.de/10003900011
Saved in:
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