//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
~subject:"Emotion"
~subject:"Narrative Methode"
~subject:"Theory"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Emotion
Narrative Methode
Theory
Werbung
Brand management
112
Markenführung
112
Consumer behaviour
89
Konsumentenverhalten
89
Brand image
70
Markenimage
70
Brand
48
Markenartikel
48
Beziehungsmarketing
26
Relationship marketing
26
Advertising effects
23
Werbewirkung
23
Personality psychology
13
Persönlichkeitspsychologie
13
Social Web
12
Social web
12
Internet marketing
10
Online-Marketing
10
Advertising
9
Customer satisfaction
8
Kundenzufriedenheit
8
Luxury goods
8
Luxusgüter
8
brand loyalty
7
branding
7
Celebrity endorsement
5
Celebrity-Werbung
5
Experiment
5
Satisfaction
5
Zufriedenheit
5
brand personality
5
Brand extension
4
Brand loyalty
4
Credibility
4
Glaubwürdigkeit
4
Markentransfer
4
Markentreue
4
more ...
less ...
Online availability
All
Undetermined
10
Free
2
Type of publication
All
Article
16
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
17
Author
All
Woodside, Arch G.
3
Arli, Denni
1
Augusto, Mário Gomes
1
Bagozzi, Richard P.
1
Bargoni, Augusto
1
Bauer, Brittney C.
1
Borel, Laurence
1
Brown, Stephen
1
Christodoulides, George
1
Cooper, Holly
1
Cui, Yuanyuan
1
DeCotiis, Allen R.
1
Dimoka, Angelika
1
Dwivedi, Yogesh Kumar
1
Eisele, Anita
1
Ghosh, Tathagata
1
Giachino, Chiara
1
Gould, Stephen J.
1
Gutuleac, Rada
1
Hamilton Rice, Dan
1
Huber, Frank
1
Hutchins, Jennifer
1
Isabella, Giuliana
1
Kocher, Bruno
1
Kuo, Andrew
1
Lee, Heekyung
1
Lourenço, Carlos Jorge da Silva
1
Mafael, Alexander
1
Maier, Erik
1
Megehee, Carol M.
1
Meyer, Frederik
1
Miller, Dale
1
Neves, Cristiana
1
Patterson, Anthony
1
Persing, Adam
1
Schembri, Sharon
1
Semaan, Rania W.
1
Sreejesh, S.
1
Stathopoulou, Anastasia
1
Torres, Pedro M.
1
more ...
less ...
Published in...
All
Psychology & marketing
The journal of brand management : an international journal
60
Journal of business research : JBR
59
SpringerLink / Bücher
49
The journal of product & brand management
45
International journal of advertising : the review of marketing communications
32
Journal of retailing and consumer services
26
Journal of marketing communications
25
Journal of advertising research
22
Journal of promotion management : innovations in planning and applied research
21
Springer eBook Collection / Business and Economics
21
International journal of advertising : the quarterly review of marketing communications
18
International journal of hospitality management
16
Journal of strategic marketing
16
Gabler Edition Wissenschaft
15
Journal of promotion management : JPM
15
Marketing letters : a journal of research in marketing
15
Journal of advertising
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
International journal of internet marketing and advertising : IJIMA
13
European journal of marketing : EJM
12
Innovatives Markenmanagement
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
11
Springer eBook Collection
11
Gabler Edition Wissenschaft / Innovatives Markenmanagement
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
10
Gabler Research
10
Marketing intelligence & planning
10
Schriften zu Marketing und Management
10
Asia Pacific journal of marketing and logistics
9
European journal of marketing
9
International journal of market research
9
Marketing : ZFP ; journal of research and management
9
Research
9
International journal of consumer studies
8
Journal of historical research in marketing
8
Qualitative market research : an international journal
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
The IUP journal of brand management : IJBRM
8
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
3
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
4
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
5
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
6
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
7
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
8
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
9
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
10
Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.
;
Persing, Adam
;
Ward, Brendan
; …
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->