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~isPartOf:"Psychology & marketing"
~subject:"Emotion"
~subject:"Personality trait"
~subject:"Schätzung"
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Emotion
Personality trait
Schätzung
Consumer behaviour
146
Konsumentenverhalten
146
Brand image
135
Markenimage
135
Brand management
72
Markenführung
72
Personality psychology
70
Persönlichkeitspsychologie
70
Brand
49
Markenartikel
49
Beziehungsmarketing
28
Relationship marketing
28
Persönlichkeitsmerkmal
24
Advertising effects
23
Werbewirkung
23
USA
22
United States
22
Social Web
17
Social web
17
Viral marketing
12
Virales Marketing
12
Customer satisfaction
10
Kundenzufriedenheit
10
Brand extension
9
Experiment
9
Markentransfer
9
Celebrity endorsement
8
Celebrity-Werbung
8
Gender
8
Geschlecht
8
Luxury goods
8
Luxusgüter
8
Psychology of advertising
8
Werbepsychologie
8
Internet marketing
7
Online-Marketing
7
Product design
7
Produktgestaltung
7
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Undetermined
16
Free
2
Type of publication
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Article
37
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Article in journal
37
Aufsatz in Zeitschrift
37
Language
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English
37
Author
All
Anaza, Nwamaka A.
2
Johnson, Jennifer Wiggins
2
Saenger, Christina
2
Thomas, Veronica L.
2
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Andreassen, Tor W.
1
Augusto, Mário Gomes
1
Bargoni, Augusto
1
Barnes, Bradley R.
1
Bennett, Delancy
1
Berger, Ron
1
Biswas, Abhijit
1
Bock, Dora E.
1
Bose, Mousumi
1
Buhalis, Dimitrios
1
Burns, Alvin C.
1
Chakraborty, Debarun
1
Choi, Sejung Marina
1
Chrissikopoulos, Vassilios
1
Clark, Moira K.
1
Cornwell, T. Bettina
1
Crosno, Jody L.
1
David, Meredith E.
1
Dibb, Sally
1
Dismore, John B.
1
Drori, Netanel
1
Droulers, Olivier
1
Dugan, Riley G.
1
Eisele, Anita
1
Eisend, Martin
1
Fenton-O'Creevy, Mark
1
Folse, Judith Anne Garretson
1
Freling, Traci H.
1
Furnham, Adrian
1
Giachino, Chiara
1
Giannakos, Michail N.
1
Guha, Abhijit
1
Gutuleac, Rada
1
Hahn, Minhi
1
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Published in...
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Psychology & marketing
Discussion paper series / IZA
79
Journal of business research : JBR
52
International journal of selection and assessment
45
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Academy of Management journal : AMJ
31
IZA Discussion Paper
31
The journal of brand management : an international journal
31
Human performance
30
Journal of economic psychology : research in economic psychology and behavioral economics
29
The journal of product & brand management
29
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
28
Journal of business ethics : JOBE
26
International journal of hospitality management
25
Journal of business and psychology
24
Journal of retailing and consumer services
22
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
22
Journal of vocational behavior
21
Journal of managerial psychology
20
Cogent business & management
18
NBER working paper series
17
Tourism management : research, policies, practice
17
Working paper / National Bureau of Economic Research, Inc.
16
SpringerLink / Bücher
14
Journal of behavioral and experimental economics
13
European journal of marketing : EJM
12
IZA Discussion Papers
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
Journal of economic behavior & organization : JEBO
12
Journal of personnel psychology
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Administrative Sciences : open access journal
11
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
11
NBER Working Paper
11
Pakistan journal of commerce and social sciences
11
Personnel psychology : a journal of applied research
11
CESifo working papers
10
Journal of career development
10
Marketing letters : a journal of research in marketing
10
International journal of human resource management
9
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37
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1
Improving the effectiveness of personalized recommendations through attributional cues
Weidig, Jakob
;
Kuehnl, Christina
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2559-2575
Persistent link: https://www.econbiz.de/10014432501
Saved in:
2
Is it FOMO or is it ME? : the influence of
personality
traits on cryptocurrency consumption
Anaza, Nwamaka A.
;
Upadhyaya, Bhaskar
;
Bennett, Delancy
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014467485
Saved in:
3
Is this really me? : investigating brand
personality
self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
4
Use of metaverse in socializing : application of the big five
personality
traits framework
Sowmya G
;
Chakraborty, Debarun
;
Polisetty, Aruna
; …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2132-2150
Persistent link: https://www.econbiz.de/10014338491
Saved in:
5
A meta-analysis on the psychological and behavioral consequences of nostalgia : the moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira
;
Lim, Weng Marc
;
Ladeira, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1899-1912
Persistent link: https://www.econbiz.de/10014338441
Saved in:
6
Beyond the Big Five : the effect of machiavellian, narcissistic, and psychopathic
personality
traits on stakeholder engagement
Hollebeek, Linda D.
;
Sprott, David E.
;
Urbonavicius, Sigitas
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1230-1243
Persistent link: https://www.econbiz.de/10013280085
Saved in:
7
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
8
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
9
Saying "no" to cake or "yes" to kale : approach and avoidance strategies in pursuit of gealth goals
David, Meredith E.
;
Haws, Kelly L.
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 588-594
Persistent link: https://www.econbiz.de/10011534711
Saved in:
10
Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.
;
Saenger, Christina
;
Bock, Dora E.
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 894-903
Persistent link: https://www.econbiz.de/10011738125
Saved in:
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