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Male-male status signaling through favoring organic foods : is the signaler perceived and treated as a friend or a foe?
Puska, Petteri
;
Kurki, Sami
;
Lähdesmäki, Merja
; …
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 843-855
Persistent link: https://www.econbiz.de/10011595465
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2
Loyal now, but not forever! : a study of narcissism and male consumer-brand relationships
Lambert, Aliette
;
Desmond, John
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 690-706
Persistent link: https://www.econbiz.de/10009786044
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