Loyal now, but not forever! : a study of narcissism and male consumer-brand relationships
Year of publication: |
2013
|
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Authors: | Lambert, Aliette ; Desmond, John |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 8, p. 690-706
|
Subject: | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Markenartikel | Brand | Männer | Men | Großbritannien | United Kingdom |
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