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~isPartOf:"Psychology & marketing"
~subject:"Gesundheitsvorsorge"
~subject:"Persönlichkeitspsychologie"
~subject:"Sales promotion"
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Gesundheitsvorsorge
Persönlichkeitspsychologie
Sales promotion
Consumer behaviour
17
Konsumentenverhalten
17
Verkaufsförderung
16
Rabatt
6
Rebate
6
Low-cost strategy
5
Niedrigpreisstrategie
5
Preventive care
5
Advertising effects
3
Preismanagement
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Prospect Theory
3
Prospect theory
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Einzelhandel
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Experiment
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Gesundheit
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Online retailing
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Online-Handel
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Personality psychology
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Preisdifferenzierung
2
Price discrimination
2
Product quality
2
Produktqualität
2
Retail trade
2
Selling
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Social Marketing
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Social marketing
2
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English
22
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Chakraborty, Goutam
1
Chang, Chingching
1
Chang, Yaping
1
Chen, Jie
1
Cho, Hyewon
1
Choi, Sungchul
1
Delgado-Ballester, Elena
1
Deng, Huixin
1
Guo, Yafei
1
Guthrie, Joanne
1
Ha, Young
1
Jiang, Yushi
1
Jin, Liyin
1
Kim, Moontae
1
Kukar-Kinney, Monika
1
Lalwani, Ashok K.
1
Lee, Hyejin
1
Lennon, Sharron J.
1
Li, Jiang
1
Li, Ou
1
Li, Xinlan
1
Lin, Chung-Tung Jordan
1
Liu, Chun
1
Liu, Sandra S.
1
Mancino, Lisa
1
Massara, Fransesco
1
Meister, Talia
1
Melara, Robert D.
1
Motoki, Kosuke
1
Mowen, John C.
1
Palazon, Mariola
1
Pan, Li
1
Pathak, Abhishek
1
Pavlopoulou, Ismini
1
Pechpeyrou, Pauline de
1
Prendergast, Gerard P.
1
Qian, Da
1
Shilo, Shiri
1
Shrum, L. J.
1
Spears, Nancy
1
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Psychology & marketing
Working paper / National Bureau of Economic Research, Inc.
143
NBER working paper series
139
NBER Working Paper
121
Discussion paper series / IZA
111
Journal of health economics
96
Journal of business research : JBR
79
Journal of retailing and consumer services
66
IZA Discussion Paper
56
Health economics
55
The European journal of health economics : HEPAC ; health economics in prevention and care
52
Journal of retailing
48
Journal of promotion management : JPM
44
Journal of marketing research : JMR
43
Health marketing quarterly
40
Policy research working paper : WPS
37
Health economics review
34
CESifo working papers
33
European journal of operational research : EJOR
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
EU Country Cancer Profiles
29
Health care management science
29
Working paper
28
World Bank E-Library Archive
27
World Bank Policy Research Working Paper
27
Journal of marketing
26
Applied economics
24
Marketing letters : a journal of research in marketing
24
SpringerLink / Bücher
24
The European journal of health economics
23
Journal of economic behavior & organization : JEBO
22
Journal of consumer behaviour : an international research review
21
The American economic review
21
American economic journal : a journal of the American Economic Association
20
Journal of promotion management : innovations in planning and applied research
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of development economics
18
Journal of marketing communications
17
Journal of the Academy of Marketing Science
17
Discussion papers / CEPR
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ECONIS (ZBW)
22
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1
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
3
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
4
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
5
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
6
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
7
Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon
;
Guo, Yafei
;
Torelli, Carlos J.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
Saved in:
8
Bring it on! : package shape signaling dominant male body promotes healthy food consumption for male consumers
Qian, Da
;
Yan, Haifeng
;
Pan, Li
;
Li, Ou
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10014338292
Saved in:
9
Men engage in self-deceptive enhancement, whereas women engage in impression management
Lalwani, Ashok K.
;
Lee, Hyejin
;
Shrum, L. J.
; …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1405-1416
Persistent link: https://www.econbiz.de/10014291937
Saved in:
10
An apple a day brings more apples your way : healthy samples prime healthier choices
Tal, Aner
;
Wansink, Brian
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 575-584
Persistent link: https://www.econbiz.de/10010527112
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