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~isPartOf:"Psychology & marketing"
~subject:"Online-Marketing"
~subject:"Virales Marketing"
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Online-Marketing
Virales Marketing
Brand
77
Markenartikel
77
Consumer behaviour
64
Konsumentenverhalten
64
Brand management
49
Markenführung
49
Brand image
43
Markenimage
43
Beziehungsmarketing
18
Relationship marketing
18
Advertising effects
13
Personality psychology
13
Persönlichkeitspsychologie
13
Werbewirkung
13
Customer satisfaction
8
Kundenzufriedenheit
8
Emotion
7
Luxury goods
6
Luxusgüter
6
Social Web
6
Social web
6
USA
6
United States
6
Advertising
5
Experiment
5
Werbung
5
brand loyalty
5
branding
5
Brand loyalty
4
Internet marketing
4
Jugendliche
4
Markentreue
4
Psychology of advertising
4
Satisfaction
4
Viral marketing
4
Werbepsychologie
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Arnold, Mark J.
1
Augusto, Mário Gomes
1
Bargoni, Augusto
1
Bauer, Brittney C.
1
Carlson, Brad D.
1
Coutelle-Brillet, Patricia
1
Diallo, Mbaye Fall
1
Dwivedi, Yogesh Kumar
1
Ghosh, Tathagata
1
Giachino, Chiara
1
Gould, Stephen J.
1
Gutuleac, Rada
1
Haggerty, Nicole
1
Honora, Andreawan
1
Kocher, Bruno
1
Meißner, Martin
1
Neves, Cristiana
1
Rauschnabel, Philipp A.
1
Rivière, Arnaud
1
Semaan, Rania W.
1
Sreejesh, S.
1
Torres, Pedro M.
1
Zadeh, Maryam Memar
1
Zanger, Vera
1
Zielke, Stephan
1
Štreimikienė, Dalia
1
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Psychology & marketing
Journal of business research : JBR
45
The journal of product & brand management
31
The journal of brand management : an international journal
24
Journal of retailing and consumer services
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing communications
10
International journal of advertising : the quarterly review of marketing communications
9
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
8
International journal of advertising : the review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Business horizons
6
European journal of marketing : EJM
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Asia Pacific journal of marketing and logistics
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Cogent business & management
4
Critical explorations
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of advertising research
4
Journal of international consumer marketing
4
Journal of promotion management : JPM
4
Technological forecasting & social change : an international journal
4
European journal of marketing
3
Global business review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of consumer studies
3
International journal of market research
3
Journal of consumer marketing
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of fashion marketing and management
3
Journal of global marketing
3
Journal of internet commerce
3
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
8
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1
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8
of
8
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articles prioritized
date (newest first)
date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
3
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
6
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
7
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
8
How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall
;
Coutelle-Brillet, Patricia
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
Saved in:
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