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~isPartOf:"Psychology & marketing"
~subject:"Personality trait"
~subject:"Product design"
~subject:"Schätzung"
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Personality trait
Product design
Schätzung
Consumer behaviour
146
Konsumentenverhalten
146
Brand image
135
Markenimage
135
Brand management
72
Markenführung
72
Personality psychology
70
Persönlichkeitspsychologie
70
Brand
49
Markenartikel
49
Beziehungsmarketing
28
Relationship marketing
28
Persönlichkeitsmerkmal
24
Advertising effects
23
Werbewirkung
23
USA
22
United States
22
Social Web
17
Social web
17
Emotion
14
Viral marketing
12
Virales Marketing
12
Customer satisfaction
10
Kundenzufriedenheit
10
Brand extension
9
Experiment
9
Markentransfer
9
Celebrity endorsement
8
Celebrity-Werbung
8
Gender
8
Geschlecht
8
Luxury goods
8
Luxusgüter
8
Psychology of advertising
8
Werbepsychologie
8
Internet marketing
7
Online-Marketing
7
Produktgestaltung
7
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9
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2
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Article
32
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32
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32
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English
32
Author
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Anaza, Nwamaka A.
2
Herrmann, Andreas
2
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Andreassen, Tor W.
1
Barnes, Bradley R.
1
Bennett, Delancy
1
Berger, Ron
1
Biswas, Abhijit
1
Bose, Mousumi
1
Buhalis, Dimitrios
1
Burns, Alvin C.
1
Chakraborty, Debarun
1
Chitturi, Pallavi
1
Chitturi, Ravindra
1
Choi, Sejung Marina
1
Clark, Moira K.
1
Crosno, Jody L.
1
David, Meredith E.
1
Dismore, John B.
1
Drori, Netanel
1
Droulers, Olivier
1
Dugan, Riley G.
1
Eisend, Martin
1
Folse, Judith Anne Garretson
1
Freling, Traci H.
1
Guha, Abhijit
1
Hahn, Minhi
1
Haws, Kelly L.
1
Herm, Steffen
1
Herstein, Ram
1
Hollebeek, Linda D.
1
Honkanen, Pirjo
1
Hwang, Jiyoung
1
Ivens, Bjoern S.
1
Jiang, Yuwei
1
Johnson, Jennifer Wiggins
1
Ju, Yong
1
Khorana, Sangeeta
1
Kim, Jun San
1
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Psychology & marketing
Discussion paper series / IZA
77
International journal of selection and assessment
45
IZA Discussion Paper
30
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
28
Academy of Management journal : AMJ
27
Human performance
26
Journal of economic psychology : research in economic psychology and behavioral economics
22
Journal of business research : JBR
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
18
NBER working paper series
17
Working paper / National Bureau of Economic Research, Inc.
16
Journal of business and psychology
14
IZA Discussion Papers
12
Journal of managerial psychology
11
NBER Working Paper
11
Journal of behavioral and experimental economics
10
Journal of vocational behavior
10
SpringerLink / Bücher
10
The journal of product & brand management
10
Journal of economic behavior & organization : JEBO
9
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
9
SOEPpaper
9
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
9
Academy of Management perspectives : AMP
8
Cogent business & management
8
Discussion paper / Centre for Economic Policy Research
8
GLO discussion paper
8
Applied economics
7
International journal of hospitality management
7
Journal of business ethics : JOBE
7
Journal of marketing theory and practice
7
Journal of personnel psychology
7
Journal of retailing and consumer services
7
Personnel psychology : a journal of applied research
7
The journal of brand management : an international journal
7
Working paper
7
ZEW discussion papers
7
CESifo working papers
6
Discussion paper
6
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ECONIS (ZBW)
32
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1
Improving the effectiveness of personalized recommendations through attributional cues
Weidig, Jakob
;
Kuehnl, Christina
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2559-2575
Persistent link: https://www.econbiz.de/10014432501
Saved in:
2
Is it FOMO or is it ME? : the influence of
personality
traits on cryptocurrency consumption
Anaza, Nwamaka A.
;
Upadhyaya, Bhaskar
;
Bennett, Delancy
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014467485
Saved in:
3
Use of metaverse in socializing : application of the big five
personality
traits framework
Sowmya G
;
Chakraborty, Debarun
;
Polisetty, Aruna
; …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2132-2150
Persistent link: https://www.econbiz.de/10014338491
Saved in:
4
Beyond the Big Five : the effect of machiavellian, narcissistic, and psychopathic
personality
traits on stakeholder engagement
Hollebeek, Linda D.
;
Sprott, David E.
;
Urbonavicius, Sigitas
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1230-1243
Persistent link: https://www.econbiz.de/10013280085
Saved in:
5
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
6
Saying "no" to cake or "yes" to kale : approach and avoidance strategies in pursuit of gealth goals
David, Meredith E.
;
Haws, Kelly L.
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 588-594
Persistent link: https://www.econbiz.de/10011534711
Saved in:
7
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
8
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
9
Investigating the pleasures of sin : the contingent role of arousal-seeking disposition in consumers' evaluations of vice and virtue product offerings
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 620-628
Persistent link: https://www.econbiz.de/10011534721
Saved in:
10
On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Ivens, Bjoern S.
;
Leischnig, Alexander
;
Muller, Brigitte
; …
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 808-820
Persistent link: https://www.econbiz.de/10011307825
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