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~isPartOf:"Psychology & marketing"
~subject:"Werbewirkung"
~subject:"word of mouth"
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Search: subject_exact:"Mundpropaganda"
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Werbewirkung
word of mouth
Viral marketing
61
Virales Marketing
61
Consumer behaviour
34
Konsumentenverhalten
34
Social Web
17
Social web
17
Internet marketing
15
Online-Marketing
15
Customer satisfaction
10
Kundenzufriedenheit
10
word-of-mouth
8
Beziehungsmarketing
7
Dienstleistungsqualität
7
Relationship marketing
7
Service quality
7
Brand image
6
Emotion
6
Markenimage
6
Personality psychology
6
Persönlichkeitspsychologie
6
Kaufentscheidung
5
Online retailing
5
Online-Handel
5
Purchase decision
5
social media
5
Advertising effects
4
Brand
4
Brand management
4
Cognition
4
Experiment
4
Kognition
4
Markenartikel
4
Markenführung
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USA
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United States
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Virtual reality
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Virtuelle Realität
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eWOM
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8
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Anlamlier, Eda
1
Barhorst, Jennifer Brannon
1
Bock, Dora E.
1
Cai, Wenpei
1
Chang, Yaping
1
Chen, Xingyu
1
De Angelis, Matteo
1
Huang, Minxue
1
King, Karen Whitehill
1
Krey, Nina
1
Li, Xinlan
1
McLean, Graeme J.
1
Meißner, Martin
1
Nikolinakou, Angeliki
1
Pozharliev, Rumen
1
Rauschnabel, Philipp A.
1
Rossi, Dario
1
Saenger, Christina
1
Thomas, Veronica L.
1
Ulu, Sevincgul
1
Wang, Xingyu
1
Yu, Zhengdong
1
Zanger, Vera
1
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Psychology & marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Journal of marketing communications
13
Journal of advertising research
11
Journal of marketing
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Information systems research : ISR
10
Journal of promotion management : innovations in planning and applied research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
International journal of advertising : the review of marketing communications
8
International journal of internet marketing and advertising : IJIMA
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing research : JMR
8
Journal of business research : JBR
7
Cogent business & management
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing research
6
Journal of retailing and consumer services
6
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The service industries journal
5
International journal of consumer studies
4
Journal of international consumer marketing
4
Journal of management information systems : JMIS
4
Journal of strategic marketing
4
International journal of business excellence
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of service research : JSR
3
Journal of travel and tourism marketing
3
Simon Business School working paper
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Cowles Foundation discussion paper
2
Electronic commerce research
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ECONIS (ZBW)
8
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1
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8
of
8
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date (newest first)
date (oldest first)
1
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
2
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
3
I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu
;
Huang, Minxue
;
Yu, Zhengdong
;
Cai, Wenpei
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
Saved in:
4
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
5
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
6
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
7
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
8
Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.
;
Saenger, Christina
;
Bock, Dora E.
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 894-903
Persistent link: https://www.econbiz.de/10011738125
Saved in:
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