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Psychology & marketing
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Electronic word of mouth as a promotional technique : new insights from social media
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ECONIS (ZBW)
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Merits matter : a new perspective on multifaceted pride and its effects on conspicuous consumption
Kwon, Yongju
;
Park, Kiwan
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 995-1011
Persistent link: https://www.econbiz.de/10014291675
Saved in:
2
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
3
The role of beneficiaries’ group identity in determining successful appeal strategies for charitable giving
Park, Kiwan
;
Lee, Seojin Stacey
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1117-1132
Persistent link: https://www.econbiz.de/10011411885
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