Merits matter : a new perspective on multifaceted pride and its effects on conspicuous consumption
Year of publication: |
2023
|
---|---|
Authors: | Kwon, Yongju ; Park, Kiwan |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 5, p. 995-1011
|
Subject: | achievement | conspicuous consumption | merited pride | merits | multifaceted pride | status signaling | unmerited pride |
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