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Search: subject:"Electronic Word of Mouth"
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Social Web
4
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electronic word-of-mouth
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social media
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YouTube
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audiovisual eWOM
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augmented reality
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automatic text and image analysis
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brand attitude
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Psychology & marketing
International journal of internet marketing and advertising : IJIMA
22
Journal of business research : JBR
22
Journal of retailing and consumer services
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of marketing communications
9
Tourism management : research, policies, practice
9
Journal of management information systems : JMIS
8
International journal of advertising : the quarterly review of marketing communications
6
International journal of electronic commerce : IJEC
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International journal of hospitality management
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Journal of internet commerce
6
Electronic commerce research
5
International journal of advertising : the review of marketing communications
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International journal of consumer studies
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Journal of Hospitality and Tourism Technology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Technological forecasting & social change : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
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Cogent business & management
4
International journal of business information systems : IJBIS
4
Journal of electronic commerce research : JECR
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Cogent Business & Management
3
International journal of business innovation and research : IJBIR
3
International journal of contemporary hospitality management
3
International journal of retail and distribution management
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Journal of Business Research
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Journal of global marketing
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Journal of hospitality marketing & management
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing
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Journal of the Academy of Marketing Science
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Journal of vacation marketing
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Marketing letters : a journal of research in marketing
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Pakistan Journal of Commerce and Social Sciences (PJCSS)
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Pakistan journal of commerce and social sciences
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Asia-Pacific journal of business administration
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ECONIS (ZBW)
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1
Nostalgia and negotiation : the
electronic
word-of-mouth
and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
2
Luxury is what you say : analyzing
electronic
word-of-mouth
marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
3
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
4
Influencers' "organic" persuasion through
electronic
word
of
mouth
: a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
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