Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Year of publication: |
2023
|
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Authors: | Filieri, Raffaele ; Acikgoz, Fulya ; Li, Chunyu ; Alguezaui, Salma |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 2, p. 347-364
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Subject: | audiovisual eWOM | brand attitude | electronic word-of-mouth | influencers | purchase decision | purchase intention | source attractiveness | source expertise | source trustworthiness | word-of-mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Markenimage | Brand image | Vertrauen | Confidence | Beschaffung | Procurement |
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