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Search: subject:"Konsumgut"
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Consumer behaviour
31
Konsumentenverhalten
31
Luxury goods
28
Luxusgüter
28
Brand image
8
Brand management
8
Markenführung
8
Markenimage
8
Brand
6
Consumer goods
6
Konsumgüter
6
Markenartikel
6
USA
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Fashion
4
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4
Brand extension
3
Markentransfer
3
luxury brands
3
Beziehungsmarketing
2
Consumer goods marketing
2
Customer satisfaction
2
Dauerhafte Konsumgüter
2
Durable goods
2
Jugendliche
2
Konsumgütermarketing
2
Kundenzufriedenheit
2
Product counterfeiting
2
Produktpiraterie
2
Relationship marketing
2
Signalling
2
Social status
2
Sozialer Status
2
Youth
2
brand loyalty
2
luxury
2
luxury brand
2
scarcity
2
Advertising
1
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36
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English
36
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Hennigs, Nadine
2
Sung, Yongjun
2
Wiedmann, Klaus-Peter
2
Ahn, Hongmin
1
Al-Mutawa, Fajer Saleh
1
Albrecht, Carmen-Maria
1
Amatulli, Cesare
1
Ansari, Shiveen
1
Ashill, Nicholas J.
1
Backhaus, Christof
1
Bartikowski, Boris
1
Bei, Lien-ti
1
Belk, Russell W.
1
Boisvert, Jean
1
Bontekoe, Fenna
1
Braun, Jakob
1
Campbell, Colin L.
1
Cascio, Robert
1
Chan, Eugene Y.
1
Choi, Sejung Marina
1
Chow, Cheris W. C.
1
Chu, Chia-hsien
1
De Angelis, Matteo
1
Donavan, D. Todd
1
Eastman, Jacqueline Kilsheimer
1
Fastoso, Fernando
1
Faulk, Don
1
Feiereisen, Stephanie
1
Flynn, Leisa Reinecke
1
Gilal, Faheem Gul
1
Godey, Bruno
1
Goldsmith, Ronald E.
1
Gong, Yanping
1
Gurzki, Hannes
1
Hennig-Thurau, Thorsten
1
Henning, Victor
1
Heugel, Angelina
1
Homburg, Christian
1
Iyer, Rajesh
1
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Psychology & marketing
Journal of business research : JBR
183
Journal of retailing and consumer services
92
The journal of brand management : an international journal
86
Working paper / National Bureau of Economic Research, Inc.
80
NBER working paper series
76
NBER Working Paper
68
Journal of fashion marketing and management
56
SpringerLink / Bücher
56
The journal of product & brand management
47
International journal of hospitality management
46
International journal of retail & distribution management
33
Europäische Hochschulschriften / 5
31
The Oxford handbook of luxury business
29
Discussion paper / Centre for Economic Policy Research
28
Ifo Schnelldienst
28
Journal of global fashion marketing : JGfM
28
Journal of international consumer marketing
27
CESifo working papers
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Economics letters
23
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Springer eBook Collection
23
The Rand journal of economics
23
Gabler Edition Wissenschaft
22
Luxury marketing : a challenge for theory and practice
22
International marketing review
21
Journal of economic dynamics & control
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Akzente
19
International journal of production economics
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of political economy
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
18
Journal of revenue and pricing management
18
Asia Pacific journal of marketing and logistics
17
International journal of industrial organization
17
The American economic review
17
Journal of economics & management strategy : JEMS
16
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ECONIS (ZBW)
36
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1
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
3
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
4
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
5
Connecting nature with luxury service
Shin, Minjung
;
Lee, Rachel Hyunkyung
;
Min, Jihye
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10014290574
Saved in:
6
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
7
Does renting luxury make me shine? : the mediating role of perceived signals
Gong, Yanping
;
Zhang, Qin
;
Zhang, Jifei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1599-1609
Persistent link: https://www.econbiz.de/10013280173
Saved in:
8
Political ideology and consumers' preference for luxury goods versus luxury experiences
Shewani, Yash S.
;
Chan, Eugene Y.
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1725-1735
Persistent link: https://www.econbiz.de/10013465109
Saved in:
9
What do we really need? : goals and values, security, and the perception of consumer necessity
Norris, J. Ian
;
Williams, Chloe E.
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 73-81
Persistent link: https://www.econbiz.de/10011433839
Saved in:
10
Identification and aftermarket personalization with durable goods
Donavan, D. Todd
;
Janda, Swinder
;
Maxham, James G., III.
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 611-623
Persistent link: https://www.econbiz.de/10011288579
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