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Beziehungsmarketing
100
Relationship marketing
100
Consumer behaviour
75
Konsumentenverhalten
75
Customer satisfaction
32
Kundenzufriedenheit
32
Brand management
26
Markenführung
26
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23
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23
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18
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18
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18
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brand loyalty
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customer engagement
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Nataraajan, Rajan
4
Ndubisi, Nelson Oly
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Yi, Youjae
3
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2
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2
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2
Chu, Xing-Yu
2
Darley, William K.
2
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2
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2
Lunardo, Renaud
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2
Sung, Yongjun
2
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2
Ahn, Sun Joo
1
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1
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1
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1
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Psychology & marketing
Journal of business research : JBR
826
Journal of retailing and consumer services
612
Industrial marketing management : the international journal for industrial and high-tech firms
474
International journal of hospitality management
315
SpringerLink / Bücher
257
The journal of services marketing
231
The journal of business & industrial marketing
222
Journal of strategic marketing
209
The service industries journal
198
Journal of the Academy of Marketing Science
179
International journal of electronic customer relationship management : IJECRM
140
Cogent business & management
137
International journal of contemporary hospitality management
133
Journal of marketing
132
European Journal of Marketing
131
Tourism management : research, policies, practice
130
Journal of hospitality marketing & management
123
Journal of travel and tourism marketing
123
The journal of brand management : an international journal
123
The journal of product & brand management
121
Journal of service research : JSR
118
Asia Pacific journal of marketing and logistics
115
Marketing intelligence & planning
115
Journal of service management
110
Journal of retailing
108
European journal of marketing : EJM
105
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Services marketing quarterly
99
Journal of business ethics : JOBE
97
Journal of marketing management : MM
94
Technological forecasting & social change : an international journal
91
The international journal of bank marketing : IJBM
87
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Service business
85
Journal of Business & Industrial Marketing
81
International journal of production economics
80
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
106
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106
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1
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
4
What makes products look premium? : the impact of product convenience on premiumness perception
Cho, Hyun Young
;
Lee, Sue Hyun
;
Saini, Ritesh
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 875-891
Persistent link: https://www.econbiz.de/10013186872
Saved in:
5
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
6
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
7
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
8
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
9
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
10
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
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