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self-brand connection
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brand meaning
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conflicting signals
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functional magnetic resonance imaging
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Psychology & marketing
Journal of business research : JBR
8
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From easy to known : how fluent brand processing fosters
self-brand
connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
2
Does renting luxury make me shine? : the mediating role of perceived signals
Gong, Yanping
;
Zhang, Qin
;
Zhang, Jifei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1599-1609
Persistent link: https://www.econbiz.de/10013280173
Saved in:
3
The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 818-829
Persistent link: https://www.econbiz.de/10011970115
Saved in:
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