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USA
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United States
122
Consumer behaviour
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Psychology & marketing
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ECONIS (ZBW)
122
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1
Counter-stereotypical products : barriers to their adoption and strategies to overcome them
Gill, Tripat
;
Lei, Jing
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 493-510
Persistent link: https://www.econbiz.de/10011970137
Saved in:
2
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Saved in:
3
Beyond the usefulness of branded applications : insights from consumer-brand engagement and self-construal perspectives
Fang, Yu-Hui
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011637205
Saved in:
4
Influence of social media over the stock market
Piñeiro Chousa, Juan Ramón
;
Vizcaíno-González, Marcos
; …
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 101-108
Persistent link: https://www.econbiz.de/10011637218
Saved in:
5
To "free" or not to "free" : trait predictors of mobile app purchasing tendencies
Dismore, John B.
;
Swani, Kunal
;
Dugan, Riley G.
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 227-244
Persistent link: https://www.econbiz.de/10011638750
Saved in:
6
Special issue: broadening the perspective on mobile marketing : an introduction
Fritz, Wolfgang
(
ed.
);
Sohn, Stefanie
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011638763
Saved in:
7
To choose (not) to eat healthy : social norms, self-affirmation, and food choice
Ivanic, Aarti S.
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 595-607
Persistent link: https://www.econbiz.de/10011534712
Saved in:
8
Investigating the pleasures of sin : the contingent role of arousal-seeking disposition in consumers' evaluations of vice and virtue product offerings
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 620-628
Persistent link: https://www.econbiz.de/10011534721
Saved in:
9
Brand ownership as a central component of adolescent self-esteem : the development of a new-esteem scale
Isaksen, Katja
;
Roper, Stuart
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 646-663
Persistent link: https://www.econbiz.de/10011534733
Saved in:
10
Ambivalence, selective exposure, and negativity effect
Yang, Lifeng
;
Unnava, Hanumantha Rao
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 331-343
Persistent link: https://www.econbiz.de/10011485879
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