Beyond the usefulness of branded applications : insights from consumer-brand engagement and self-construal perspectives
Yu-Hui Fang
| Year of publication: |
January 2017
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|---|---|
| Authors: | Fang, Yu-Hui |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 1, p. 40-58
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| Subject: | Mobile Anwendung | Mobile application | Markentreue | Brand loyalty | Werbewirkung | Advertising effects | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20972 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011637205