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~isPartOf:"Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives"
~person:"Katuse, Paul"
~person:"Kerr, Gayle"
~subject:"Collective intelligence"
~subject:"Digitalisierung"
~subject:"Werbung"
~type:"article"
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
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The evolution of integrated marketing communications : the customer-driven marketplace
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An introduction to public sector marketing communications : traditional and digital perspectives
Adeola, Ogechi
;
Twum, Kojo Kakra
;
Katuse, Paul
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014289776
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