An introduction to public sector marketing communications : traditional and digital perspectives
Ogechi Adeola, Kojo Kakra Twum, and Paul Katuse
| Year of publication: |
2023
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|---|---|
| Authors: | Adeola, Ogechi ; Twum, Kojo Kakra ; Katuse, Paul |
| Published in: |
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives. - Cham : Springer International Publishing, ISBN 978-3-031-17863-4. - 2023, p. 3-18
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| Subject: | Africa | Digital | Public sector marketing communications | Traditional | Öffentlicher Sektor | Public sector | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Digitalisierung | Digitization | Marketing | Afrika |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-17863-4_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014289776