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~isPartOf:"Qualitative Marktforschung : Konzepte - Methoden - Analysen"
~isPartOf:"Strategic organization"
~subject:"Automotive services industry"
~subject:"Ethnology"
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
Strategic organization
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Strategic ethnography 2.0 : four methods for advancing strategy process and practice research
Vesa, Mikko
;
Vaara, Eero
- In:
Strategic organization
12
(
2014
)
4
,
pp. 288-298
Persistent link: https://www.econbiz.de/10010467181
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2
Producing persuasive findings : demystifying ethnographic textwork in strategy and organization research
Jarzabkowski, Paula
;
Bednarek, Rebecca
;
Lê, Jane
- In:
Strategic organization
12
(
2014
)
4
,
pp. 274-287
Persistent link: https://www.econbiz.de/10010467182
Saved in:
3
Ein Mixed-Method-Ansatz zur Zufriedenheitsmessung : dargestellt am Beispiel des Automobilkaufs
Gelbrich, Katja
;
Wünschmann, Stefan
;
Leuteritz, Anja
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 903-927)
.
2009
Persistent link: https://www.econbiz.de/10003827463
Saved in:
4
Ein Mixed-Method-Ansatz zur Zufriedenheitsmessung : dargestellt am Beispiel des Automobilkaufs
Gelbrich, Katja
;
Wünschmann, Stefan
;
Leuteritz, Anja
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 903-927)
.
2007
Persistent link: https://www.econbiz.de/10003485684
Saved in:
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