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~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The IUP journal of brand management : IJBRM"
~isPartOf:"The journal of product & brand management"
~subject:"Bibliometrie"
~subject:"Brand management"
~subject:"Marketing management"
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Search: subject:"Markenführung"
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Bibliometrie
Brand management
Marketing management
Markenführung
537
Consumer behaviour
357
Konsumentenverhalten
357
Brand image
350
Markenimage
350
Brand
237
Markenartikel
234
Beziehungsmarketing
116
Relationship marketing
116
Social Web
69
Social web
69
Internet marketing
53
Online-Marketing
53
Marketingmanagement
40
Advertising effects
39
Brand loyalty
39
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39
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Luxury goods
38
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38
Markentreue
31
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29
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29
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28
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24
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24
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22
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22
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21
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21
Corporate social responsibility
21
Markentransfer
21
Viral marketing
20
Virales Marketing
20
Brand architecture
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Customer satisfaction
19
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526
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11
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536
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9
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9
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537
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Guzman, Francisco
11
Uggla, Henrik
11
Abimbola, Temi
4
Christodoulides, George
4
Fetscherin, Marc
4
Merrilees, Bill
4
Odoom, Raphael
4
Otubanjo, Olutayo
4
Sarkar, Abhigyan
4
Veloutsou, Cleopatra
4
Alpert, Frank
3
Attri, Rekha
3
Baumgarth, Carsten
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hegner, Sabrina
3
Herstein, Ram
3
Kaufmann, Hans Rüdiger
3
Loureiro, Sandra Maria Correia
3
Miller, Dale
3
Paswan, Audhesh K.
3
Rahman, Zillur
3
Rindell, Anne
3
Urde, Mats
3
Vrontis, Demetris
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Banerjee, Shubhomoy
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Biedenbach, Galina
2
Botero, Isabel
2
Brexendorf, Tim Oliver
2
Broyles, S. Allen
2
Centeno-Velázquez, Edgar
2
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Qualitative market research : an international journal
The IUP journal of brand management : IJBRM
The journal of product & brand management
Journal of business research : JBR
610
The journal of brand management : an international journal
552
Journal of retailing and consumer services
286
SpringerLink / Bücher
262
Industrial marketing management : the international journal for industrial and high-tech firms
210
European journal of marketing : EJM
126
Psychology & marketing
114
Journal of strategic marketing
111
Journal of marketing communications
107
Marketing intelligence & planning
107
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The journal of business & industrial marketing
90
Journal of the Academy of Marketing Science
81
Journal of marketing
80
Springer eBook Collection
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
71
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of international consumer marketing
66
Journal of fashion marketing and management
65
Tourism management : research, policies, practice
62
International marketing review
61
Journal of advertising research
61
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of marketing research : JMR
57
Journal of global marketing
56
Research
56
The journal of consumer marketing
54
International journal of contemporary hospitality management
53
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ECONIS (ZBW)
537
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537
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
7
To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Kirkby, Alexandra
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1108-1122
Persistent link: https://www.econbiz.de/10014334406
Saved in:
8
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
9
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
10
Guest editorial: cultivating a broader paradigm to understand family business brands and the branding process
Botero, Isabel
;
Pedeliento, Giuseppe
;
Bettinelli, Cristina
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 673-680
Persistent link: https://www.econbiz.de/10014315435
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