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~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Firmenimage"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
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Brand management
151
Markenführung
151
Brand image
95
Consumer behaviour
92
Konsumentenverhalten
92
Brand
45
Markenartikel
44
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20
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Uggla, Henrik
4
Abimbola, Temi
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Bang, Nguyen
3
Melewar, T. C.
3
Ragel, V. R.
3
Attri, Rekha
2
Cleff, Thomas
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Foroudi, Pantea
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Gupta, Suraksha
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Kavida, V.
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Sarkar, Abhigyan
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Walter, Nadine
2
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1
Aledin, Samil A.
1
Alex, N. Joji
1
Alpert, Frank
1
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1
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1
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1
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Qualitative market research : an international journal
The IUP journal of brand management : IJBRM
Journal of business research : JBR
498
The journal of brand management : an international journal
375
The journal of product & brand management
312
Journal of retailing and consumer services
244
Psychology & marketing
136
European journal of marketing : EJM
114
Asia Pacific journal of marketing and logistics
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
93
Marketing intelligence & planning
82
International journal of hospitality management
80
Journal of international consumer marketing
74
Journal of strategic marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Industrial marketing management : the international journal for industrial and high-tech firms
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
International marketing review
65
Journal of marketing management : MM
65
Journal of global marketing
64
Journal of marketing
64
Marketing letters : a journal of research in marketing
61
Cogent business & management
59
Journal of the Academy of Marketing Science
57
Journal of fashion marketing and management
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
50
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
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ECONIS (ZBW)
100
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100
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date (oldest first)
1
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
2
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Developing internal marketing strategies for measuring and managing employee-based brand equity
Baca, Granit
;
Reshidi, Nail
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 687-704
Persistent link: https://www.econbiz.de/10014430706
Saved in:
5
Exploring user's experience of push notifications : a grounded theory approach
Gavilan, Diana
;
Martinez-Navarro, Gema
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 233-255
Persistent link: https://www.econbiz.de/10013380425
Saved in:
6
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
7
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
8
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
9
Servo lubricants : an analysis of brand attitude
Srivastava, Manish
;
Pegoo, M. K. K.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011873187
Saved in:
10
Exploring local vs global brand associations in an emerging market using BCM technique
Eren-Erdoğmuş, İrem
;
Dirsehan, Taşkın
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10011748652
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