Developing internal marketing strategies for measuring and managing employee-based brand equity
Year of publication: |
2023
|
---|---|
Authors: | Baca, Granit ; Reshidi, Nail |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 26.2023, 5, p. 687-704
|
Subject: | Brand equity | Employee-based brand equity | Professional perspective | Socio-emotional perspective | Markenimage | Brand image | Markenführung | Brand management | Marketingmanagement | Marketing management | Internationales Marketing | International marketing |
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