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~isPartOf:"Qualitative market research : an international journal"
~person:"Cova, Bernard"
~source:"econis"
~subject:"Brand management"
~subject:"Marketing management"
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Cova, Bernard
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Qualitative market research : an international journal
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing management : MM
3
Business horizons
1
European journal of marketing
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing theory
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New Developments in Online Marketing
1
Organization : the critical journal of organization, theory and society
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The Oxford handbook of project management
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The journal of brand management : an international journal
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The journal of product & brand management
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How the "invisible diaspora hand" moves brands and places
Cova, Bernard
- In:
Qualitative market research : an international journal
25
(
2022
)
5
,
pp. 585-595
Persistent link: https://www.econbiz.de/10013454965
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