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~isPartOf:"Qualitative market research : an international journal"
~person:"Kamboj, Shampy"
~person:"Melewar, T. C."
~person:"Moussa, Salim"
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Brand attachment
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Kamboj, Shampy
Melewar, T. C.
Moussa, Salim
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Qualitative market research : an international journal
The journal of brand management : an international journal
4
Journal of business research : JBR
3
European journal of marketing : EJM
2
International journal of market research
2
The marketing review
2
Corporate reputation review
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EuroMed journal of business
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International journal of business excellence
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International journal of internet marketing and advertising : IJIMA
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International journal of market research : JMRS ; the journal of the Market Research Society
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International studies of management and organization
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Journal of global marketing
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Journal of retailing and consumer services
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Journal of strategic marketing
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ECONIS (ZBW)
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Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
3
I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?
Moussa, Salim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010491600
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