//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Qualitative market research : an international journal"
~person:"Melewar, T. C."
~subject:"Corporate culture"
~subject:"Öffentlichkeitsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Betriebliche Informationspolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate culture
Öffentlichkeitsarbeit
Corporate communication
3
Corporate reputation
3
Firmenimage
3
Public relations
3
Corporate image
2
Appearance
1
Betriebliche Wertschöpfung
1
Brand image
1
Communication
1
Computer-mediated communication
1
Corporate Social Responsibility
1
Corporate personality
1
Corporate social responsibility
1
Kommunikation
1
Markenimage
1
Online communities
1
Perception
1
Pharmaceutical industry
1
Pharmaindustrie
1
Reputation
1
Resource-based view
1
Ressourcenorientierter Ansatz
1
Social Web
1
Social network
1
Social networks
1
Social web
1
Soziales Netzwerk
1
Strategic management
1
Strategic resources
1
Strategisches Management
1
Taiwan
1
Value creation
1
Virtual communities
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Melewar, T. C.
Bang, Nguyen
3
Anisimova, Tatiana
1
Balmer, John M.T.
1
Bodoh, Jim
1
Chen, Chen-Chu Matilda
1
Dennis, Charles
1
Kitchen, Philip J.
1
Sharifah Faridah Syed Alwi
1
Stoian, Maria-Cristina
1
Tran, Mai An
1
Willi, Christine Hallier
1
more ...
less ...
Published in...
All
Qualitative market research : an international journal
Journal of business research : JBR
4
Journal of marketing communications
3
The marketing review
3
International studies of management and organization
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
European business review
1
European journal of marketing : EJM
1
Marketing intelligence & planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
2
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
3
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->