Exploring the corporate image formation process
Mai An Tran; Bang Nguyen; T. C. Melewar; Jim Bodoh
| Year of publication: |
2015
|
|---|---|
| Authors: | Tran, Mai An ; Bang, Nguyen ; Melewar, T. C. ; Bodoh, Jim |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 18.2015, 1, p. 86-114
|
| Subject: | Corporate image | Corporate reputation | Corporate communication | Corporate personality | Appearance | Perception | Öffentlichkeitsarbeit | Public relations | Firmenimage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010491599