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~isPartOf:"Qualitative marketing research : approaches, techniques and analysis"
~subject:"Wissenschaftliche Methode"
~type_genre:"Reprint"
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Wissenschaftliche Methode
Consumer behaviour
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Konsumentenverhalten
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Scientific method
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Epistemology
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Erkenntnistheorie
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Hunt, Shelby D.
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Lux, David S.
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Smith, Ruth Ann
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Qualitative marketing research : approaches, techniques and analysis
An Elgar reference collection
6
Methodological considerations
6
The international library of critical writings in economics
5
Combining empiricist methods : multi-method research and case studies
3
Legends in marketing
3
Social constructionist research methodologies
3
The development of marketing theory and its philosophical underpinnings
3
The nature and scope of marketing research
3
Positivism : deductive research methodologies
2
Small business and entrepreneurship ; Vol. 1
2
Benefit-cost analysis ; Vol. 1
1
Classics in planning
1
Collana ESI, UNI
1
Developmental challenges in marketing research
1
Economists of the twentieth century
1
Explanatory frameworks : economics, geography, social analysis
1
Foundations of cross cultural management ; Vol. 2
1
Globalizing communications
1
History of marketing thought ; Volume 3
1
Innovation and complexity : the Marshallian legacy
1
Leading organizations : perspectives for a new era
1
SAGE directions in organization studies ; Vol. 2
1
SAGE library in business & management
1
SAGE library in marketing
1
Selection methods and performance outcomes II
1
The International library of critical writings in economics
1
The impact of theory on representations of the consumer and the marketing organisation
1
The international library of critical writings on business and management
1
Theoretical foundations, critiques & developments
1
Understanding and researching in organization development
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ECONIS (ZBW)
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Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
Hunt, Shelby D.
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2009
Persistent link: https://www.econbiz.de/10003793804
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Historical method in consumer research : developing causal explanations of change
Smith, Ruth Ann
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Lux, David S.
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2009
Persistent link: https://www.econbiz.de/10003793816
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