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~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Advertising"
~subject:"Brand"
~subject:"Distribution channels"
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Quantitative marketing and economics : QME
Journal of retailing and consumer services
9
European journal of operational research : EJOR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Advancing insights on brand management
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Price commitment and the strategic launch of a fighter brand
Jost, Peter-J.
- In:
Quantitative marketing and economics : QME
21
(
2023
)
3
,
pp. 381-435
Persistent link: https://www.econbiz.de/10014333890
Saved in:
2
Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com
Kalyanam, Kirthi
;
McAteer, John
;
Marek, Jonathan
; …
- In:
Quantitative marketing and economics : QME
16
(
2018
)
1
,
pp. 1-42
Persistent link: https://www.econbiz.de/10011886112
Saved in:
3
Price-matching guarantees in dual channels
Nalca, Arcan
- In:
Quantitative marketing and economics : QME
15
(
2017
)
2
,
pp. 165-186
Persistent link: https://www.econbiz.de/10011737072
Saved in:
4
The strategic use of early bird discounts for dealers
Lo, Desmond
;
Salant, Stephen W.
- In:
Quantitative marketing and economics : QME
14
(
2016
)
2
,
pp. 97-127
Persistent link: https://www.econbiz.de/10011531544
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