Price commitment and the strategic launch of a fighter brand
Year of publication: |
2023
|
---|---|
Authors: | Jost, Peter-J. |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht : Springer Science + Business Media B.V., ISSN 1573-711X, ZDB-ID 2108674-6. - Vol. 21.2023, 3, p. 381-435
|
Subject: | Dual channeling | Endogenous price leadership | Fighter brand | Markenführung | Brand management | Preismanagement | Pricing strategy | Markenartikel | Brand | Duopol | Duopoly | Spieltheorie | Game theory | Preisführer | Price leadership | Vertriebsweg | Distribution channel |
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