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~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Advertising"
~subject:"Werbung"
~type:"article"
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Werbung
Internet marketing
16
Online-Marketing
16
Advertising effects
13
Werbewirkung
13
Consumer behaviour
6
Konsumentenverhalten
6
Search engine
4
Suchmaschine
4
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3
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12
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Sahni, Navdeep S.
2
Bradlow, Eric T.
1
Du, Rex Yuxing
1
George, Edward I.
1
Hodges, James
1
Joo, Mingyu
1
Kalyanam, Kirthi
1
Lewis, Randall
1
Lewis, Randall A.
1
Lin, Lifeng
1
Lovett, Mitchell J.
1
Marek, Jonathan
1
McAteer, John
1
Nguyen, Dan
1
Peres, Renana
1
Rao, Justin M.
1
Reiley, David H.
1
Seiler, Stephan
1
Simonov, Andrey
1
Smith, Michael D.
1
Sridhar, Shrihari
1
Sriram, S.
1
Stephens-Davidowitz, Seth
1
Varian, Hal R.
1
Wang, Pengyuan
1
Wilbur, Kenneth C.
1
Xu, Linli
1
Yao, Songyao
1
Zhang, Y. Charles
1
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Quantitative marketing and economics : QME
International journal of advertising : the review of marketing communications
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of business research : JBR
40
Journal of marketing communications
40
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of advertising research
20
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing research : JMR
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Psychology & marketing
12
Journal of marketing
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Journal of marketing research
9
Marketing science
9
Young consumers : insight and ideas for responsible marketers
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of international consumer marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
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ECONIS (ZBW)
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1
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
2
Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
Saved in:
3
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
4
Firms' reactions to public information on business practices : the case of search advertising
Rao, Justin M.
;
Simonov, Andrey
- In:
Quantitative marketing and economics : QME
17
(
2019
)
2
,
pp. 105-134
Persistent link: https://www.econbiz.de/10012098699
Saved in:
5
Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com
Kalyanam, Kirthi
;
McAteer, John
;
Marek, Jonathan
; …
- In:
Quantitative marketing and economics : QME
16
(
2018
)
1
,
pp. 1-42
Persistent link: https://www.econbiz.de/10011886112
Saved in:
6
Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth
;
Varian, Hal R.
;
Smith, Michael D.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
Saved in:
7
The impact of advertising along the conversion funnel
Seiler, Stephan
;
Yao, Songyao
- In:
Quantitative marketing and economics : QME
15
(
2017
)
3
,
pp. 241-278
Persistent link: https://www.econbiz.de/10011775049
Saved in:
8
Effect of temporal spacing between advertising exposures : evidence from online field experiments
Sahni, Navdeep S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
3
,
pp. 204-247
Persistent link: https://www.econbiz.de/10011409856
Saved in:
9
Is online newspaper advertising cannibalizing print advertising?
Sridhar, Shrihari
;
Sriram, S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
Saved in:
10
Display advertising's competitive spillovers to consumer search
Lewis, Randall
;
Nguyen, Dan
- In:
Quantitative marketing and economics : QME
13
(
2015
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011348304
Saved in:
1
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