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~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Werbung"
~type:"article"
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Advertising effects
Advertising
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Internet marketing
16
Online-Marketing
16
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13
Consumer behaviour
6
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Sahni, Navdeep S.
2
Bradlow, Eric T.
1
Bucklin, Randolph E.
1
Du, Rex Yuxing
1
George, Edward I.
1
Hodges, James
1
Joo, Mingyu
1
Kalyanam, Kirthi
1
Lewis, Randall
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Lewis, Randall A.
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1
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1
Varian, Hal R.
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Wang, Pengyuan
1
Wilbur, Kenneth C.
1
Xu, Linli
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Quantitative marketing and economics : QME
International journal of advertising : the review of marketing communications
89
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Journal of advertising research
66
International journal of internet marketing and advertising : IJIMA
60
Journal of marketing communications
58
Journal of business research : JBR
55
International journal of advertising : the quarterly review of marketing communications
45
Journal of promotion management : innovations in planning and applied research
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of retailing and consumer services
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of marketing research : JMR
25
Journal of promotion management : JPM
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Information systems research : ISR
20
Psychology & marketing
19
Journal of current issues and research in advertising
17
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of electronic commerce : IJEC
15
Journal of marketing
15
Journal of marketing research
13
Electronic commerce research
12
European journal of marketing : EJM
12
European journal of operational research : EJOR
12
Journal of internet commerce
12
Journal of electronic commerce research : JECR
11
Marketing science
11
Handbook of research on effective advertising strategies in the social media age
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
International journal of technology marketing : IJTMkt
10
Marketing intelligence & planning
10
Operations research
10
Young consumers : insight and ideas for responsible marketers
10
Cogent business & management
9
Electronic commerce research and applications
9
Journal of current issues and research in advertising : JCIRA
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
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ECONIS (ZBW)
13
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1
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
2
Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
Saved in:
3
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
4
Firms' reactions to public information on business practices : the case of search advertising
Rao, Justin M.
;
Simonov, Andrey
- In:
Quantitative marketing and economics : QME
17
(
2019
)
2
,
pp. 105-134
Persistent link: https://www.econbiz.de/10012098699
Saved in:
5
Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com
Kalyanam, Kirthi
;
McAteer, John
;
Marek, Jonathan
; …
- In:
Quantitative marketing and economics : QME
16
(
2018
)
1
,
pp. 1-42
Persistent link: https://www.econbiz.de/10011886112
Saved in:
6
Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth
;
Varian, Hal R.
;
Smith, Michael D.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
Saved in:
7
The impact of advertising along the conversion funnel
Seiler, Stephan
;
Yao, Songyao
- In:
Quantitative marketing and economics : QME
15
(
2017
)
3
,
pp. 241-278
Persistent link: https://www.econbiz.de/10011775049
Saved in:
8
Effect of temporal spacing between advertising exposures : evidence from online field experiments
Sahni, Navdeep S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
3
,
pp. 204-247
Persistent link: https://www.econbiz.de/10011409856
Saved in:
9
Is online newspaper advertising cannibalizing print advertising?
Sridhar, Shrihari
;
Sriram, S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
Saved in:
10
Display advertising's competitive spillovers to consumer search
Lewis, Randall
;
Nguyen, Dan
- In:
Quantitative marketing and economics : QME
13
(
2015
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011348304
Saved in:
1
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