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~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Markenartikel
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Advertising effects
20
Werbewirkung
20
Advertising
17
Internet marketing
13
Online-Marketing
13
Consumer behaviour
8
Konsumentenverhalten
8
Search engine
4
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4
Brand image
3
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3
Search advertising
3
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ACT-R model
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Sahni, Navdeep S.
2
Anand, Bharat N.
1
Bradlow, Eric T.
1
Du, Rex Yuxing
1
Erdem, Tülin
1
Fossen, Beth L.
1
George, Edward I.
1
Gordon, Brett R.
1
Hartmann, Wesley R.
1
Hodges, James
1
Huang, Guofang
1
Joo, Mingyu
1
Kalyanam, Kirthi
1
Keane, Michael P.
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Lewis, Randall A.
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Lin, Lifeng
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Lovett, Mitchell J.
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Marek, Jonathan
1
McAteer, John
1
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1
Peres, Renana
1
Rao, Justin M.
1
Reiley, David H.
1
Schweidel, David A.
1
Seiler, Stephan
1
Shachar, Ron
1
Shum, Matthew
1
Simonov, Andrey
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Smith, Michael D.
1
Sridhar, Shrihari
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Sriram, S.
1
Stephens-Davidowitz, Seth
1
Sun, Baohong
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Tan, Wei
1
Thomadsen, Raphael
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Varian, Hal R.
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Quantitative marketing and economics : QME
International journal of advertising : the review of marketing communications
176
International journal of advertising : the quarterly review of marketing communications
137
Journal of business research : JBR
137
Journal of marketing communications
126
Journal of advertising : official publication of the American Academy of Advertising
112
Journal of advertising research
106
Journal of promotion management : JPM
71
Journal of promotion management : innovations in planning and applied research
62
Psychology & marketing
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of internet marketing and advertising : IJIMA
47
Journal of retailing and consumer services
46
European journal of marketing : EJM
38
Journal of current issues and research in advertising : JCIRA
38
The journal of product & brand management
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing research : JMR
33
Health marketing quarterly
31
Marketing : ZFP ; journal of research and management
30
Marketing letters : a journal of research in marketing
30
SpringerLink / Bücher
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of current issues and research in advertising
27
The journal of brand management : an international journal
27
Journal of global marketing
26
Young consumers : insight and ideas for responsible marketers
26
Journal of marketing
25
Asia Pacific journal of marketing and logistics
23
Journal of advertising
23
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
20
Journal of marketing research
19
International journal of hospitality management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of the Academy of Marketing Science
18
Marketing intelligence & planning
18
International journal of consumer studies
17
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ECONIS (ZBW)
17
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1
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
2
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
3
Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
Saved in:
4
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
5
Firms' reactions to public information on business practices : the case of search advertising
Rao, Justin M.
;
Simonov, Andrey
- In:
Quantitative marketing and economics : QME
17
(
2019
)
2
,
pp. 105-134
Persistent link: https://www.econbiz.de/10012098699
Saved in:
6
Is pharmaceutical detailing informative? : evidence from contraindicated drug prescriptions
Huang, Guofang
;
Shum, Matthew
;
Tan, Wei
- In:
Quantitative marketing and economics : QME
17
(
2019
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10012098703
Saved in:
7
Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com
Kalyanam, Kirthi
;
McAteer, John
;
Marek, Jonathan
; …
- In:
Quantitative marketing and economics : QME
16
(
2018
)
1
,
pp. 1-42
Persistent link: https://www.econbiz.de/10011886112
Saved in:
8
Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth
;
Varian, Hal R.
;
Smith, Michael D.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
Saved in:
9
The impact of advertising along the conversion funnel
Seiler, Stephan
;
Yao, Songyao
- In:
Quantitative marketing and economics : QME
15
(
2017
)
3
,
pp. 241-278
Persistent link: https://www.econbiz.de/10011775049
Saved in:
10
Advertising competition in presidential elections
Gordon, Brett R.
;
Hartmann, Wesley R.
- In:
Quantitative marketing and economics : QME
14
(
2016
)
1
,
pp. 1-40
Persistent link: https://www.econbiz.de/10011497076
Saved in:
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