Advertising competition in presidential elections
Year of publication: |
March 2016
|
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Authors: | Gordon, Brett R. ; Hartmann, Wesley R. |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 14.2016, 1, p. 1-40
|
Subject: | Advertising | Politics | Empirical game | Presidential election | Electoral college | Direct vote | Resource allocation | Contest | Präsidentschaftswahl | Werbung | Werbewirkung | Advertising effects | Wahlkampf | Electoral campaign | Wahlverhalten | Voting behaviour | Spieltheorie | Game theory | Werbeplanung | Advertising planning | Politischer Konjunkturzyklus | Political business cycle |
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