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Determining the order and direction of multiple brand extensions
Dawar, Niraj
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Anderson, Paul F.
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1993
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Rev. version of working paper 92/36/MKT
Persistent link: https://www.econbiz.de/10000858889
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Determining the order and direction of multiple brand extensions
Dawar, Niraj
;
Anderson, Paul F.
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1992
Persistent link: https://www.econbiz.de/10000841091
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