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Promouvoir les comportements pro-environnementaux grâce à l'hypocrisie induite
Odou, Philippe
;
Darke, Peter
;
Voisin, Dimitri
- In:
Recherche et applications en marketing
34
(
2019
)
1
,
pp. 78-94
Persistent link: https://www.econbiz.de/10012158068
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