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~isPartOf:"Reihe: FH-Schriften zu Marketing und IT"
~subject:"Kundenbindung"
~subject:"Kundenmanagement"
~type_genre:"Conference proceedings"
~type_genre:"Reprint"
~type_genre:"Universitätsschrift"
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Kundenbindung
Kundenmanagement
Electronic Commerce
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Wisotzky, Patrick Akira
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Reihe: FH-Schriften zu Marketing und IT
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Brand management ; Vol. 2
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Reihe Dienstleistungsmanagement, Dienstleistungsmarketing
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Schriftenreihe Marketing & Controlling
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USB Cologne (EcoSocSci)
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Digitale Kundenbindung
Wisotzky, Patrick Akira
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2001
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