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~isPartOf:"Reihe: Marketing, Handel und Management"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Retail trade"
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Retail trade
Handelsmarke
12
Store brand
10
Brand
7
Brand management
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Consumer behaviour
7
Konsumentenverhalten
7
Markenartikel
7
Markenführung
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Deutschland
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Germany
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Konsumgüterhandel
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Lebensmitteleinzelhandel
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Brand image
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Consumer products distribution
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Food retailing
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Markenimage
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Designation of origin
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Einzelhandel
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Einzelhandelspreis
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Kaufverhalten
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Marktanteil
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Preispolitik
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Retail price
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Theorie
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Theory
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Zahlungsbereitschaftsanalyse
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Beziehungsmarketing
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Bio-Lebensmittel
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Biologisches Lebensmittel
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Brand loyalty
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Competition
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Consumer goods industry
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Consumer goods marketing
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Convenience Food
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Convenience food
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Customer satisfaction
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Ailawadi, Kusum L.
1
Dhar, Sanjay K.
1
Harlam, Bari A.
1
Hoch, Stephen J.
1
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Reihe: Marketing, Handel und Management
Report / Marketing Science Institute
Journal of retailing and consumer services
38
The international review of retail, distribution and consumer research
15
International journal of retail & distribution management
14
Journal of retailing
13
European journal of operational research : EJOR
10
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
SpringerLink / Bücher
9
Journal of business research : JBR
8
Springer Proceedings in Business and Economics
8
International journal of production economics
6
Transportation research / E : an international journal
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
European review of agricultural economics : ERAE
4
Review of industrial organization : RIO
4
The journal of product & brand management
4
Applied economics letters
3
Cogent business & management
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Handelsforschung
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail and distribution management
3
Journal of agricultural & food industrial organization
3
Journal of food products marketing
3
Journal of marketing
3
Omega : the international journal of management science
3
The journal of consumer marketing
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Annales Universitatis Mariae Curie-Skłodowska / H
2
Australasian marketing journal
2
Decision sciences : DS
2
Discussion papers / CEPR
2
European retail research
2
Improving marketing strategies for private label products
2
International journal of Indian culture and business management
2
International journal of economic research
2
International journal of production research
2
International marketing review
2
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
2
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ECONIS (ZBW)
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The effect of store brand share on retail margins : an empirical analysis
Ailawadi, Kusum L.
;
Harlam, Bari A.
-
2002
Persistent link: https://www.econbiz.de/10001704760
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2
Why store brand penetration varies by retailer
Dhar, Sanjay K.
;
Hoch, Stephen J.
-
1997
Persistent link: https://www.econbiz.de/10000988118
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