The effect of store brand share on retail margins : an empirical analysis
Kusum L. Ailawadi and Bari A. Harlam
| Year of publication: |
2002
|
|---|---|
| Authors: | Ailawadi, Kusum L. ; Harlam, Bari A. |
| Publisher: |
Cambridge, MA |
| Subject: | Einzelhandel | Retail trade | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management |
| Extent: | 39 S |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 02,109 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001704760