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~isPartOf:"Reihe: Marketing : MAR"
~source:"econis"
~subject:"Management control"
~subject:"Theory"
~subject:"Werbewirkung"
~type_genre:"Bibliography included"
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Reihe: Marketing : MAR
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Klassifikation und Typologisierung von Fernsehwerbespots : theoretisch fundierte Modellbildung und empirische Anwendung
Schulz, Tanja Marlen
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1998
Persistent link: https://www.econbiz.de/10013432314
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