Extent: | XII, 258, LXVIII S. graph. Darst. |
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Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. 3 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
Language: | German |
Thesis: | Zugl.: Magdeburg, Univ., Diss., 1997 |
Notes: | Literaturverz. S. XXXIX-LXIII kfal. : DM 84.00, sfr 76,44, S 630,39 |
ISBN: | 3-89012-592-1 |
Classification: | Marketing ; Fernsehen |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013432314