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~isPartOf:"Repair, do-it-yourself and circular economy : alternative practices for sustainable consumption"
~isPartOf:"Scientific Annals of Economics and Business"
~subject:"Konsumgüter"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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Konsumgüter
Markenartikel
Consumer behaviour
6
Konsumentenverhalten
6
Advertising
1
Advertising effects
1
Beer
1
Behavioral economics
1
Beziehungsmarketing
1
Bier
1
Black people
1
Brand
1
Brand image
1
Brand loyalty
1
Brand management
1
Brauerei
1
Brewery
1
Consumer goods
1
Consumer policy
1
Electric power industry
1
Elektrizitätswirtschaft
1
Energieeinsparung
1
Energiekonsum
1
Energy conservation
1
Energy consumption
1
Gender
1
Geschlecht
1
Internet marketing
1
Markenführung
1
Markenimage
1
Markentreue
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Nachhaltige Entwicklung
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Nachhaltigkeit
1
Neoclassical economics
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Neoklassische Theorie
1
Online-Marketing
1
Private consumption
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Privater Konsum
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Relationship marketing
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Schwarze Menschen
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Hübner, Renate
1
Sudzina, František
1
Voci, Denise
1
Weder, Franzisca
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Repair, do-it-yourself and circular economy : alternative practices for sustainable consumption
Scientific Annals of Economics and Business
Handbook of brand relationships
15
Consumer-brand relationships : theory and practice
13
Consumer Australia : historical perspectives
11
The evolution of brands : from signals of quality to storehouses of trust
10
Consumer brand relationships : meaning, measuring, managing
8
Brand management ; Vol. 2
7
Psychology of branding
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Brand management ; Vol. 3
5
Cross-cultural and critical perspectives on brands
5
Brand management ; Vol. 1
4
International journal of advertising : the quarterly review of marketing communications
4
Measuring and managing brands
4
The Routledge companion to identity and consumption
4
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
3
Brands and brand management : contemporary research perspectives
3
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
3
Fashion branding and communication : core strategies of European luxury brands
3
Journal of retailing and consumer services
3
The Routledge companion to consumer behavior
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Brand management ; Vol. 4
2
Branded lives : the production and consumption of meaning at work
2
Conjoint measurement : methods and applications
2
Consumer perception of product risks and benefits
2
Country of origin effect : looking back and moving forward
2
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
2
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
2
International advertising and communication : current insights and empirical findings
2
International marketing ; Vol. 2
2
Journal of business research : JBR
2
Leveraging computer-mediated marketing environments
2
Markendialog : Februar 1997
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Pricing tactics, strategies, and outcomes ; Vol. 2
2
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
2
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Is sustainable already "normal"? : sustainability as a consumption compass and self-moralisation in dealing with consumer goods
Weder, Franzisca
;
Hübner, Renate
;
Voci, Denise
- In:
Repair, do-it-yourself and circular economy : …
,
(pp. 133-153)
.
2023
Persistent link: https://www.econbiz.de/10014330469
Saved in:
2
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
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