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~isPartOf:"Report / Marketing Science Institute"
~isPartOf:"Wissenschaft & Praxis"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Innovation
Innovationsmanagement
Markenartikel
Markenführung
Marketing theory
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Theorie
4
Deutschland
3
Germany
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Beziehungsmarketing
2
Relationship marketing
2
01.03.1988
1
Absatzweg
1
Branche
1
Brand
1
Customer service
1
Dienstleistung
1
Dienstleistungsmanagement
1
Distribution channel
1
E-commerce
1
Economic sector
1
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1
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1
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1
Kundenmanagement
1
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1
Kundenservice
1
Management
1
Market research
1
Marktforschung
1
Mehrdimensionalität
1
Mobile Marketing
1
Mobile marketing
1
Service management
1
Services
1
Strategisches Management
1
Verbraucherzufriedenheit
1
Vertriebsweg
1
Welt
1
Wissen
1
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1
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Book / Working Paper
5
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Fallstudiensammlung
Sammelwerk
Collection of articles of several authors
5
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5
Non-commercial literature
5
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4
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4
Working Paper
4
Bibliografie enthalten
2
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2
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2
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Ahlert, Dieter
1
Bruhn, Manfred
1
Homburg, Christian
1
Leuthesser, Lance
1
Simon, Hermann
1
Slotegraaf, Rebecca
1
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Report / Marketing Science Institute
Wissenschaft & Praxis
Zeszyty naukowe
11
Legends in marketing
8
Europäische Kulturen in der Wirtschaftskommunikation
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Premier reference source
5
Proceedings series / American Marketing Association
5
Acta Universitatis Lodziensis / Folia oeconomica
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Edward Elgar E-Book Archive
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Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Research
4
Springer Reference Wirtschaft
4
Technischer Vertrieb
4
The journal of business & industrial marketing
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Zeitschrift für Betriebswirtschaft / Ergänzungsheft : ZfB
4
European journal of marketing : EJM
3
Forum Marketing & Management : Probleme, Konzepte, Lösungen
3
Gabler Edition Wissenschaft
3
International series in quantitative marketing
3
Legends in strategic marketing
3
Lehrbuch
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3
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
3
AMA educators' proceedings
2
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2
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2
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2
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2
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2
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2
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2
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2
Hamburger Schriften zur Marketingforschung
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Multikanalstrategien : Konzepte, Methoden und Erfahrungen
Ahlert, Dieter
(
contributor
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001703473
Saved in:
2
Electronic Services
Bruhn, Manfred
(
ed.
)
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001613382
Saved in:
3
Market knowledge management
Slotegraaf, Rebecca
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001463366
Saved in:
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Simon, Hermann
(
ed.
);
Homburg, Christian
(
contributor
)
-
1998
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10000666048
Saved in:
5
Defining, measuring, and managing brand equity : a conference summary ; Marketing Science Institute conference held March 1 - 3, 1988, in Austin, TX
Leuthesser, Lance
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000858756
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