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~isPartOf:"Report / Marketing Science Institute"
~isPartOf:"Working paper series"
~isPartOf:"Working papers / W / Helsinki School of Economics and Business Administration"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Innovation
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Marketing
20
Theorie
12
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11
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11
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3
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Report / Marketing Science Institute
Working paper series
Working papers / W / Helsinki School of Economics and Business Administration
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
19
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
19
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
13
Zeszyty naukowe
11
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10
Faculty & research / Insead : working paper series
10
ERIM report series research in management
8
Legends in marketing
8
Rotterdam Institute for Business Economic Studies
8
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8
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7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Europäische Kulturen in der Wirtschaftskommunikation
6
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6
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
6
Research report / Graduate School Research Institute Systems, Organisations and Management
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Working papers / Centre for Market driven Innovations : WP
6
Acta Universitatis Lodziensis / Folia oeconomica
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
5
Freiberger Arbeitspapiere
5
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
5
Premier reference source
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Edward Elgar E-Book Archive
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4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Research
4
Springer Reference Wirtschaft
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Technischer Vertrieb
4
The journal of business & industrial marketing
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ECONIS (ZBW)
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1
Complementarities in performance between product innovation, marketing innovation and cooperation with clients
Rebane, Tanel
-
2018
Persistent link: https://www.econbiz.de/10011924881
Saved in:
2
Intellectual property and marketing
Philipson, Tomas J.
;
Lakdawalla, Darius
-
2006
Persistent link: https://www.econbiz.de/10010434771
Saved in:
3
Marketing-Mix-Controlling mit dem Dorfman-Steiner-Theorem : eine Anwendung aus dem Bereich langlebiger Gebrauchsgüter
Janocha, Michael
-
2008
Persistent link: https://www.econbiz.de/10003760366
Saved in:
4
Global innovation of new products and services
Gruber, Gerald
;
Streuvels, Stijn
;
Revesz, Mariana
-
2001
Persistent link: https://www.econbiz.de/10001632393
Saved in:
5
Success in high technology markets : is marketing capability critical?
Dutta, Shantanu
;
Narasimhan, Om
;
Rajiv, Surendra
-
1999
Persistent link: https://www.econbiz.de/10001441793
Saved in:
6
Market knowledge management
Slotegraaf, Rebecca
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001463366
Saved in:
7
Marketing capability of small firms operating in networks
Äyväri, Anne
;
Möller, Kristian
-
1999
Persistent link: https://www.econbiz.de/10001378498
Saved in:
8
Modeling the "Three C's" : a multiple choice experiment approach
Brazell, Jeff D.
;
Devinney, Timothy Michael
;
Midgley, …
-
1998
Persistent link: https://www.econbiz.de/10000983092
Saved in:
9
Understanding institutional designs within marketing value chains
Carson, Stephen
;
Devinney, Timothy Michael
;
Dowling, …
-
1998
Persistent link: https://www.econbiz.de/10000983094
Saved in:
10
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
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