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~isPartOf:"Report / Marketing Science Institute"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Innovation
Innovationsmanagement
Markenartikel
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Marketing theory
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Öffentlichkeitsarbeit
01.03.1988
1
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Knowledge
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Report / Marketing Science Institute
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Europäische Kulturen in der Wirtschaftskommunikation
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Premier reference source
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International journal of technology marketing : IJTMkt
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Springer Reference Wirtschaft
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Technischer Vertrieb
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Market knowledge management
Slotegraaf, Rebecca
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1999
Persistent link: https://www.econbiz.de/10001463366
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Defining, measuring, and managing brand equity : a conference summary ; Marketing Science Institute conference held March 1 - 3, 1988, in Austin, TX
Leuthesser, Lance
(
contributor
)
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1988
Persistent link: https://www.econbiz.de/10000858756
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