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~isPartOf:"Report / Marketing Science Institute"
~subject:"Theorie"
~type_genre:"Arbeitspapier"
~type_genre:"No longer published / No longer aquired"
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Report / Marketing Science Institute
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Implementing global account management in multinational corporations
Arnold, David
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Birkinshaw, Julian
;
Toulan, Omar N.
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2000
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