Implementing global account management in multinational corporations
Year of publication: |
2000
|
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Authors: | Arnold, David ; Birkinshaw, Julian ; Toulan, Omar N. |
Publisher: |
Cambridge, MA |
Subject: | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Theorie | Theory | USA | United States | Schweden | Sweden | Großbritannien | United Kingdom |
Extent: | 38 S |
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Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 00,103 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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