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Relationship governance in a vertical network context
Heide, Jan B.
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Wathne, Kenneth H.
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2001
Persistent link: https://www.econbiz.de/10001618446
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Managing retailer cooperation with manufacturer-sponsored promotions : an empirical examination; working paper
Heide, Jan B.
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1997
Persistent link: https://www.econbiz.de/10013409541
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